This blog will say everything about me before I say anything.

My name is Alex. I live in New York City. I’ve also lived in San Francisco, Philadelphia and Florence.

I mean business, but I like to relax. I’ve accomplished minor success, but it wasn’t easy. Nothing worthwhile ever is.

I’ve previously started two businesses of my own, and failed gracefully. Failure is always more constructive than success; it’s also less fun.

I’m currently running my third venture, which I raised seed funding for. I also research and consult independently for people and companies I admire.

I enjoy traveling and have visited 15+ countries. I plan to visit the rest soon. The more you learn about other people, the more you learn about yourself.

My ideal world is one where we define ourselves by our joyful craft, rather than our dreadful career. I believe the backbone of good business is good art.

I have no idea what I want to do with my life. This blog will be an attempt to figure some of that out.