Category Archives: Marketing
The Edge
A person’s presence extends beyond the physical body: There is a space, when crossed, is similar to pushing or leaning on someone. Imagine a person walks up to you unexpectedly. You’ll likely step back…even if they haven’t touched you. It’s … Continue reading
Concurrent Revenue Streams
“Alex…the fucking income statement! You’re worried about us making money! This other company…their revenue streams came from…everywhere.” I had just gotten off of the phone with the seasoned CEO and founder of a startup I was doing a gig for … Continue reading
A War of Authenticity
Art is not like other culture because its success is not made by its audience. The public fill concert halls and cinemas every day, we read novels by the millions, and buy records by the billions. We the people, affect … Continue reading