The Burden of Legalities


Discussing and agreeing formally to the equity distribution of your company is always something to take care of earlier rather than later.  It can be a touchy subject, especially if certain people in the venture value their contributions higher than others1.  It can get even touchier when the venture begins to develop traction.

The best thing to do is to figure it out now.

Obviously, a large majority of this depends on the relationship of the partners before the venture was formed.  If there is even a small lack of trust, you will fail.  The venture is going to work or it’s not, and even the smallest amount of equity conflict will ensure a rocky road.

For my company, myself and the other initial partner were originally 50 / 50 on equity.  We brought on another full-time developer (a non-founding member) and agreed to grant him a third of the equity.  The venture, agreed to through email, was now 33 / 33 / 33.

Currently, because of a few transitioning factors on my team, we have currently aligned a vesting schedule with different percentages for each member, which was agreed to upon each individual’s past / future contribution to the entity.  The vesting schedule we have agreed to is 25% per year, for four years, where each member of the team will receive a 25% of their decided upon vested amount.  The remainder of equity not assigned to the current members of the team, including myself, is to be distributed to future employees, investors or agreed stakeholders.

The legalities of formal entrepreneurship can be the most boring aspect of the venture.  However, it’s also a necessary step in gaining significant traction when revenues begin to compile.

Here are a few helpful, relevant resources on vesting and forming your legal entity:

Disclaimer:  This is not legal advice.  This is simply a brief reflection on my experience in dealing with legalities for my venture, which includes researching and speaking with lawyers in the space.  If you’d like more details on anything I have discussed above, you can email me.

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  1. This should be a early red flag of problems ahead. []

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Comments ( View Comments )

Appreciated this post regarding equity ownership challenges. Very well said. It's true that most people don't bother with this type of boring stuff until they feel they have to. At times, that is a bit too late. Other times, it works out fine. Sounds like you guys were able to come up with a creative solution that rewards efforts over time. One of my clients is trying to figure this out right now. One woman, does nothing (not literally, but close), she is in a different phase in her life. But, her name is important to the business's marketing efforts, so, I can see the logic in her retaining an equity interest. Sometimes someone puts in little 'effort', but their creative energy and ideas bring a lot of value.

Robin Thieme added these pithy words on Jul 06 09 at 3:22 pm

Appreciated this post regarding equity ownership challenges. Very well said. It's true that most people don't bother with this type of boring stuff until they feel they have to. At times, that is a bit too late. Other times, it works out fine. Sounds like you guys were able to come up with a creative solution that rewards efforts over time. One of my clients is trying to figure this out right now. One woman, does nothing (not literally, but close), she is in a different phase in her life. But, her name is important to the business's marketing efforts, so, I can see the logic in her retaining an equity interest. Sometimes someone puts in little 'effort', but their creative energy and ideas bring a lot of value.

Robin Thieme added these pithy words on Jul 06 09 at 5:22 pm

Appreciated this post regarding equity ownership challenges. Very well said. It's true that most people don't bother with this type of boring stuff until they feel they have to. At times, that is a bit too late. Other times, it works out fine. Sounds like you guys were able to come up with a creative solution that rewards efforts over time. One of my clients is trying to figure this out right now. One woman, does nothing (not literally, but close), she is in a different phase in her life. But, her name is important to the business's marketing efforts, so, I can see the logic in her retaining an equity interest. Sometimes someone puts in little 'effort', but their creative energy and ideas bring a lot of value.

Robin Thieme added these pithy words on Jul 06 09 at 10:22 pm

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