Attention Deficit: The Album
I remember when I was a patient music consumer and listener. After ripping off that impossible plastic wrap, I’d absorb the sounds of the fresh, physical CD I just purchased in one sitting while I flipped through the cover pamphlet and admire the crisp, yet to be faded, cover art. I’d often rush to the phone, or maybe AIM, after the initial listen to tell one of my friends that they had to buy the CD. If they didn’t want to buy, maybe I’d burn them a copy.
That was way back in an era I’ll call pre-Napster, and a period of listening which I am content to have been a part of. This was when I regularly, often obsessively, purchased physical music. I also feverishly experienced the tunes in their arguable “proper” long-form, start to finish.
Recently, I’ve been experimenting with my listening habits and attempting to listen to albums in their complete form. I must admit that I leave the listening experience, if I make it, after the last song fades out, with a different feeling than I do when I jump from song to song. Not better or worse. But, roughly, with a more wholesome message of what the artist was attempting to convey.
The only long form media I still consistently experience in entirety are books and the occasional movie. Besides that, I absorb my entertainment media in bits and chunks. In a 10 minute time span I listened to a song on Hype Machine, watched a clip on Funny or Die and a music video on Disco Belle, and learned about a handful of new, upcoming artists along my mini-journey.
The ability to experience this much creative content in such a micro-time span is enjoyingly overwhelming. Although, it’s created a slight attention-deficit in terms of the longing for something I can hold on to for more than one song. For example, I often feel that I owe it to the artist to at least listen to a few in a row.
The way we experience music isn’t a result of quality. Actually, I’d argue it’s just the opposite. It’s a result of quantity and distribution. Music listening has transformed into a low commitment habit, similar to Twitter, where the enjoyment comes from the short-form of listening itself.
My question, or reflection, is that now that we experience media in bite size chunks across different platforms, are we simply hunting for a replacement to the album? I find myself at least looking for that feeling that a complete album leaves me with. Are we jumping from artist to artist because we’re bored, or because we’re looking for something else?
I believe the success of the music industry, and any digital medium for that matter, will be in duplicating the long-form experience of the album in bite size junks that can still appeal to our attention deficits. That’s something I’d pay for, either with adverising or cash. The hard part, I suppose, is figuring it out.
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