Attention Deficit: The Album


I remember when I was a patient music consumer and listener.  After ripping off that impossible plastic wrap, I’d absorb the sounds of the fresh, physical CD I just purchased in one sitting while I flipped through the cover pamphlet and admire the crisp, yet to be faded, cover art.  I’d often rush to the phone, or maybe AIM, after the initial listen to tell one of my friends that they had to buy the CD.  If they didn’t want to buy, maybe I’d burn them a copy.

That was way back in an era I’ll call pre-Napster, and a period of listening which I am content to have been a part of.  This was when I regularly, often obsessively, purchased physical music.  I also feverishly experienced the tunes in their arguable “proper” long-form, start to finish.

Recently, I’ve been experimenting with my listening habits and attempting to listen to albums in their complete form.  I must admit that I leave the listening experience, if I make it, after the last song fades out, with a different feeling than I do when I jump from song to song.  Not better or worse.  But, roughly, with a more wholesome message of what the artist was attempting to convey.

The only long form media I still consistently experience in entirety are books and the occasional movie.  Besides that, I absorb my entertainment media in bits and chunks.  In a 10 minute time span I listened to a song on Hype Machine, watched a clip on Funny or Die and a music video on Disco Belle, and learned about a handful of new, upcoming artists along my mini-journey.

The ability to experience this much creative content in such a micro-time span is enjoyingly overwhelming.  Although, it’s created a slight attention-deficit in terms of the longing for something I can hold on to for more than one song.  For example, I often feel that I owe it to the artist to at least listen to a few in a row.

The way we experience music isn’t a result of quality.  Actually, I’d argue it’s just the opposite.  It’s a result of quantity and distribution.  Music listening has transformed into a low commitment habit, similar to Twitter, where the enjoyment comes from the short-form of listening itself.

My question, or reflection, is that now that we experience media in bite size chunks across different platforms, are we simply hunting for a replacement to the album?  I find myself at least looking for that feeling that a complete album leaves me with.  Are we jumping from artist to artist because we’re bored, or because we’re looking for something else?

I believe the success of the music industry, and any digital medium for that matter, will be in duplicating the long-form experience of the album in bite size junks that can still appeal to our attention deficits.  That’s something I’d pay for, either with adverising or cash.  The hard part, I suppose, is figuring it out.

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Guest Post — “The Evolution of Sound” by Alex Mann : SoundCtrl added these pithy words on Jun 15 10 at 10:50 pm

Alex, while I disagree with some of what you said, I agree with the main point/conclusion you draw: a big win for music in the digital age will come when snackable music becomes as satisfying as a full meal.

Now, agreement and kudos (while well-deserved) is rarely as fun/thought-provoking as disagreement. So here's a few snack-size morsels from me:

– with effective filters (the Hype Machine, music blogs, Last.fm, Girl Talk) able to custom-separate one's musical wheat from one's musical chaff, does the future of the album lie in the hands of artists, filters, individuals, or someone else?
– regardless of your answer to the above, where SHOULD it lie, ideally?

– is the split as hard-and-fast as you make it seem? I would say that there are ideal times for full albums and others for individual tracks (for example, open road driving vs. city driving)

– due to the abundance of and ease to find quality music, could we have reached a point where “sweet tracks” are now a commodity, traded in a reputation economy where it costs little to buy in though the sale is incredibly valuable?

Further thinking points, I guess. I definitely don't have a coherent answer yet; I'd love to see what you have to say!

anulman added these pithy words on Jun 24 09 at 6:16 pm

“A big win for music in the digital age will come when snackable music
becomes as satisfying as a full meal.” Exactly.

I respect your disagreements, wherever they lie. If you agree with
everything I said, I wouldn't be doing a good job. Here are my thoughts /
reflections (I don't think I have any answers) to your questions:

1. My answer to your first two questions is the same. Ideally, the future
of the album does / should lie in the hands of the fans. Like the Ian
Rogers video you sent me, “artists are now making music for their fans,
instead of for the radio.” This is the best thing that could have happened
to music as an art form. Even with filters, and the ability to mix and
match, it's still up to the fan to create their album experience.

2. I suppose my “split” was more for the sake of argument than reality.
However, I do believe that mobile technology will mesh the line between our
listening habits. For instance, if you have the same access to the music
filters / sources on your laptop as you do in your car, it may not matter
what type of drive you're taking. Your listening habits may be consistent,
simply because they can be.

3. Sweet tracks are now a commodity, I think. While I stressed the
pleasure I get out of listening to a whole album in its entirety, I get
equal pleasure to listening to a handful of random, filtered tracks, even if
they are by the same artist. I do believe it takes a bit of effort on my
part, at least at this point, to duplicate the “album experience” which I
was stressing in my post. We're not there yet, completely.

alexjmann added these pithy words on Jun 25 09 at 9:24 am

There is no way to duplicate the long-form experience of the album in bite-size chunks. A minimum time investment is required in order to truly experience and appreciate any work of art (unless you're on drugs). It's a process. It requires reflection. You gotta marinate in it.

People may not be as willing or apt to do this anymore (which I think is your point), but there is simply no short-cut to the full-out emotional experience of listening to Dark Side of the Moon or Abbey Road in their entirety, just as there are no short-cuts for getting lost in a truly good novel, or a truly good film. Whether we're dealing with words, sounds, images, or a combination of these things, we're talking about storytelling, and the album is (or at least can be) the music equivalent of the story.

The “hunt” for a replacement to the album speaks to larger societal issues. We're never happy with what we have. Someone always has to have a cool new way to experience something. And it's not just art, it's almost anything in life. But taking an escalator to the top of a mountain doesn't adequately replace climbing it, just like watching porn and whacking it for two minutes replace hours of epic sex. Life doesn't come with Cliff Notes. It's about the journey, and there comes a point where it can't get any shorter. It simply takes time. Shorter and shorter attention spans result in less and less emotional satisfaction.

This doesn't mean that the album won't become irrelevant in the future, at least from a business/marketing perspective. Consumers will continue to stop buying albums, and maybe musicians will even stop making them. Musicians will give their music away for free on their web sites, one song at a time, and no one will ever again know the jubilant experience of removing that annoying plastic wrapper from the brand new CD they just bought at Sam Goody. (Perhaps the plastic wrapper on CDs is a metaphor for life….how stoner deep do you want me to get?) Clearly we're hunting for something, but if we're talking about a strictly audio-based experience, we will not find an adequate artistic replacement to the album.

Alex, I know you have impeccable taste in music, but if you’re jumping from artist to artist, maybe the artists aren’t that good. Increased quantity and distribution enables more crap to be easily available amongst the good stuff.

Even in an attention deficit world, though, the stuff that matters, the truly good stuff, seems to find a way in becoming a permanent part of your life. For me, this happens with 5-10 albums per year. Most recently it's been Grizzly Bear's Veckatimest. And because of our attention deficit world, the satisfaction I've received from this album has been augmented by the fact that I can go watch the music video for “Two Weeks” on YouTube and follow @EdwardDroste on Twitter.

But reading Ed Droste's Tweets and finding out that he thinks San Francisco was a great place to end the tour is relatively meaningless. I could care less. What's most important to me is that I love the new Grizzly Bear album, and there is no replacement for listening to it start-to-finish. It's that simple. “Snackable music” is bullshit.

Chris McKenna added these pithy words on Jun 25 09 at 1:53 pm

So, from the artists point of view (which I believe is your argument), there
is no “duplication” of the album through bits and pieces. A message is
conveyed as a whole, unless the artist intends one song to be a whole (which
is completely possible). I'm with you on the journey aspect as well. If we
all woke up tomorrow on top of the world, we'd miss out on the most
important part: getting there.

And, I respect what you're saying as an artist. But, from a business
perspective, there needs to be more flexibility on *how* we perceive the
art. That was my point.

alexjmann added these pithy words on Jun 25 09 at 3:55 pm

I have come to think of the album as equal parts creation and curation. After all, the album is simply a set of songs arranged in a specific order, perhaps with coherence in mind, perhaps with the intent to juxtapose different sounds and styles, but almost always with a story to tell. And isn't this what djs do too? Well, to be fair, the very best djs take two songs and make three, but at its heart mixing derives from that same notion of curation. It's the idea of selecting two songs and placing them side-by-side, using one to inform the other, highlighting common themes or influences, and weaving from them a single thread.

When I purchase an album, I listen to it and nothing else from beginning to end, and repeat it often as many as ten times before moving on. Oh I still give my favorites five stars, that way they end up on my iPhone's favorites playlist for my commute to and from work, but the album remains a sovereign experience for me. I do the same with single-track, hour-long dj mixes, but quickly transition into trainspotting mode after a handful of listens, trying to discern artists and song titles so I can hear the original tracks alone. I rarely buy single songs, but that's more a function of my taste and style, and I realize my habits and hang-ups far from typical.

Hit songs are a singular experience, and thus uniquely set apart from the rest of the artist's contemporaneous work. There's a bit of injustice there, perhaps its glow makes it difficult for the others to shine, but such a situation presents an opportunity too. Chris, I love that you bring up Ed and Grizzly Bear, I too follow him on twitter and actually do care that he loved ending his tour in SF, mostly because I was there for the show, but that's not my point. I have learned about so many new artists from him, and I love the way he so freely shares his passions, but the whole experience on the flip side of his links is a mess.

Point being, I think the market for an artist to make a more thorough musical statement is expanding, but what's missing is a trivial way to turn a small audience of nibblers into connoisseurs and connoisseurs into advocates. Alex likely knows where this is leading, but I am going to leave it at that for now.

scott truitt added these pithy words on Jul 09 09 at 12:16 am

Thanks for the reflection Scott. My only fear is that artists will adapt to
the market, rightfully so, and create music only for micro-listening. There
is nothing wrong with this, as we'll adapt as well, but I think those that
grew up on the long-form album will miss the feeling as a whole.

alexjmann added these pithy words on Jul 09 09 at 8:19 am

Thanks for the reflection Scott. My only fear is that artists will adapt to
the market, rightfully so, and create music only for micro-listening. There
is nothing wrong with this, as we'll adapt as well, but I think those that
grew up on the long-form album will miss the feeling as a whole.

alexjmann added these pithy words on Jul 09 09 at 10:19 am

Thanks for the reflection Scott. My only fear is that artists will adapt to
the market, rightfully so, and create music only for micro-listening. There
is nothing wrong with this, as we'll adapt as well, but I think those that
grew up on the long-form album will miss the feeling as a whole.

alexjmann added these pithy words on Jul 09 09 at 3:19 pm

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