More Money, More…

The easiest thing to ask for from an investor is money. That’s the root of their job: to fund a project that produces net cash flows that exceed an initial investment.

But, that doesn’t necessarily mean it’s the best thing to ask for.

From my experience, when pitching to a group of investors, the money is already assumed. By focusing on specifically what’s not assumed (you need help with your pricing strategy, retail sponsorship, etc.), you’ve gotten to the heart of their value, and why you need them as resources (not their money).

It’s not being idealistic. It’s just being realistic.

When it comes down to it, money won’t be the deciding factor of success. Investors know this. Tell them what you really want, and you’ve suddenly set yourself from everyone else looking for a check.